Ignition Media has just completed a new commercial for South Central College! Titled “Transform Yourself”, it portrays college students morphing from academic life into their future careers. This was accomplished through a technique called a “match cut”, which involves cutting between shots with similarly-arranged subjects. Ensuring the students were positioned correctly for the effect actually involved tracing their positions onto a transparent piece of plastic placed over the camera’s viewfinder.
One principle that I try to remain mindful of in life is the fact that each day brings us unlimited opportunities for growth. It was fun working on a project where this philosophy intersected with SCC’s mission of helping individuals transform their lives through education.
The commercial was shot in high definition and is currently running on Charter cable television and in various movie theaters throughout the region.
ScheitelsMusic.com Changes Its Tune
Greetings! I’m back from my blogging hiatus with a new web design project to show off. Scheitel’s Music is an independent music store that has been serving Southern Minnesota for over three decades. Their website was in dire need of an upgrade, but the project presented an interesting challenge. As one of the largest suppliers of musical products and services in the area, they wanted a website that showcased their extensive inventory and professional services. At the same time, Scheitel’s is a local, family-run business with a fiercely loyal customer base of passionate musicians, and their legacy of personal hometown service needed to be communicated as well.
The end result is a website with a bold, contemporary design that is at the same time authentic and fun.
A content management system allows Scheitel’s employees to regularly update their webpage with new sales and event information all on their own. The site also integrates with Scheitel’s Facebook page, which has played a major role in their online marketing efforts. Their Facebook page features a flashy custom welcome tab, created by Ignition Media, that sets them apart from other local businesses.
Rod and Audrey Scheitel are thrilled with their new site and the attention it’s been getting, which is music to our ears.